I'm Samuel, an Atlanta based art director and designer driven by a passion for creating change through design and visual messaging.
I use my creative expertise to secure election victories, raise funds, and effectively communicate messages for progressive campaigns and causes. Notable organizations and campaigns like Adam Schiff for Senate, Michelle Wu for Mayor, Gretchen Whitmer's Fight Like Hell PAC, National Resource Defense Council, United We Dream, and more, have benefited from my work.
I've crafted a wide range of materials, including websites, logos, ads, social content, occasional TV spots, campaign merchandise, and print collateral. My edge lies in a system that prioritizes rapid iteration, ensuring the best design solutions for an organization's audience. Paired with my versatile skill set in tools like Photoshop, Illustrator, Figma, Wordpress, Premiere Pro, and After Effects, I'm equipped to bring any design, animation, or concept to life.
Recognition has come my way with awards such as the 2022 Reed Political Awards for "Best Rapid Response Merchandise" and the 2023 Reed Political Awards for "Best Campaign Meme." My goal is simple: to use design as a catalyst for positive change. Let's connect and make a difference together.
Email me here: samuel.hughes.ad [at] gmail.com
I use my creative expertise to secure election victories, raise funds, and effectively communicate messages for progressive campaigns and causes. Notable organizations and campaigns like Adam Schiff for Senate, Michelle Wu for Mayor, Gretchen Whitmer's Fight Like Hell PAC, National Resource Defense Council, United We Dream, and more, have benefited from my work.
I've crafted a wide range of materials, including websites, logos, ads, social content, occasional TV spots, campaign merchandise, and print collateral. My edge lies in a system that prioritizes rapid iteration, ensuring the best design solutions for an organization's audience. Paired with my versatile skill set in tools like Photoshop, Illustrator, Figma, Wordpress, Premiere Pro, and After Effects, I'm equipped to bring any design, animation, or concept to life.
Recognition has come my way with awards such as the 2022 Reed Political Awards for "Best Rapid Response Merchandise" and the 2023 Reed Political Awards for "Best Campaign Meme." My goal is simple: to use design as a catalyst for positive change. Let's connect and make a difference together.
Email me here: samuel.hughes.ad [at] gmail.com
JON TESTER
FOR U.S. SENATE
Re-election Campaign Launch, Brand Refresh, and WebsiteThe Tester for Senate reelection campaign needed a more digital friendly brand that nods to Tester’s dirt-farming roots. In addition, to refreshing the brand, I designed a full site using figma and a series of complimentary campaign launch ads.
FOSSIL
Time For UsBackground: Fossil is a fashion accessory and watch brand with a mid-range price point and a focus on quality. Young people don’t wear traditional watches. What would make them use a watch instead of looking at their phone?
Challenge: Develop a PR-able idea that builds belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. Create conversation, interest, and media attention for Fossil.
Insight: Our target audience overwhelmingly thinks they spend too much time on their phones and not enough time on themselves.
Idea: On International Self Care Day, help people curb their phone addiction and get a watch on their wrists by incentivizing them to delete or time limit their most addictive apps on their phones.
Challenge: Develop a PR-able idea that builds belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. Create conversation, interest, and media attention for Fossil.
Insight: Our target audience overwhelmingly thinks they spend too much time on their phones and not enough time on themselves.
Idea: On International Self Care Day, help people curb their phone addiction and get a watch on their wrists by incentivizing them to delete or time limit their most addictive apps on their phones.
HAKEEM JEFFRIE
FOR U.S. CONGRESS
Campaign WebsiteThe Jeffries campaign launched the reelection campaign in 2022 with a new sporty rebrand fitting for the House Minority Leader. I was tasked with building upon that brand by creating the digital front for the campaign.
SONOS
Hear, you’re there.Background: The market for home speaker systems is FLOODED with brands right now. Sonos offers a speaker system that is one of the most versatile while simultaneously being high quality.
Challenge: Convey the value of a multi-speaker wireless surround sound system over just a standard smart speaker.
Insight: Surround Sound Dads, Jam Out Jennifers, and Hard Core Collectors love that goose-bump feeling that immersive sound brings them.
Idea: Sonos wireless surround sound systems lets you hear you're there with whatever you are listening to.
Challenge: Convey the value of a multi-speaker wireless surround sound system over just a standard smart speaker.
Insight: Surround Sound Dads, Jam Out Jennifers, and Hard Core Collectors love that goose-bump feeling that immersive sound brings them.
Idea: Sonos wireless surround sound systems lets you hear you're there with whatever you are listening to.
