Hello! I’m Samuel,
An Art Director & Designer🏆 based in Atlanta🍑, building brands & movements at Authentic.org🌎.
01
Projects
Spark AI
Brand Design, Print Collateral, OOH Ad, Landing Page & User Interface (UI) Design
Schiff for Senate 🏆
Brand Design, User Interface (UI) Design, OOH Ads, Digital Ads & Emails
Arizona Dems
Brand Design, User Interface (UI) Design, Email & Social Media Content
Mike for Texas 🏆
Merchandise, Digital Ads & Social Media Content
Tester Campaign Launch
User Interface (UI) Design & Brand Design
Wellstar Foundation Gala
Brand Design, Print Collateral & Experience Design
EO Chicago
Website & User Interface (UI) Design
Mia for South Carolina 🏆
Brand Design, Merchandise, Digital Ads & Social Media Content
02
Work Experience 💼
MAY, 2022 - CURRENT
Art Director, Authentic.org
In this role, I lead creative direction for branding, digital projects, and campaigns creating design systems and assets that resonate with diverse audiences. I collaborate closely with writers, strategists, and developers to turn data-driven insights into visually compelling campaigns. By mentoring junior designers and refining workflows, I’ve helped elevate team output and ensure all deliverables meet high design standards.
JAN, 2021 - MAY, 2022
Associate Designer, Authentic.org
As an Associate Designer, I supported branding and digital initiatives by creating original graphics, presentations, and campaign materials. Working under tight deadlines, I developed visuals aligned with strategic objectives while collaborating with senior team members to refine creative concepts. My contributions were instrumental in producing award-winning work, including campaign contributing to a 91% election win rate.
FEB, 2020 - NOV, 2020
Graphic Designer, Doug Jones for Senate
Designed multi-channel campaign materials, including social media graphics, print collateral, and web assets, to support brand consistency and strategic outreach. I collaborated with cross-departmental teams to ensure creative outputs aligned with the campaign’s messaging and objectives. My work helped contribute to the total $32 million raised by the campaign and enhanced the campaign’s overall visual identity contributing to several viral moments.
AUG, 2017 - DEC, 2019
Digital Media Designer, University of Alabama
Created digital content, event assets, and design templates for university initiatives, focusing on brand consistency and visual storytelling. I worked closely with teams across departments, incorporating feedback to improve designs and deliver impactful materials. My work streamlined workflows and enhanced the user accessibility of digital presence.
03
Awards🏆
2024 Reed Awards
Best Landing Page for Legalize America
2024 Reed Awards
Best Use of P2P on a Campaign for Schiff for Senate
2023 Pollie Awards
Best Use of a Meme for Katie Hobbs
2023 Reed Awards
Best Campaign Meme (Democratic) for Katie Hobbs
2023 Digital Strategy Awards
Best Video - Political Campaigns for Mike Collier
2023 Digital Strategy Awards
Best Creative Campaign - Political Campaign for Mike Collier
2022 Pollie Awards
Best Logo - Democrat for Mia McLeod
2022 Pollie Awards
Website - For Local/Municipal/Mayoral - Small Budget Campaign for Helen Gym
2022 Reed Awards
Best Logo & Branding – Candidate Campaign (Democratic) for Hakeem Jeffries
2022 Reed Awards
Best Rapid Response Merchandise for Mike Collier
SAMUEL HUGHES
©
Samuel Hughes
2024